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More Bluetooth in Oral Care

Philips Sonicare adds connected brush and app for kids.

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By: Christine Esposito

Editor-in-Chief

Philips Sonicare is rolling out a new rechargeable toothbrush equipped with Bluetooth wireless technology and an interactive coaching app that helps motivate kids ages three and up to learn to brush their teeth effectively. The app for the new Philips Sonicare For Kids rechargeable toothbrush features “Sparkly” who teaches proper brushing techniques and rewards kids for doing a thorough job each time they brush.   “Parents want to help their children build a foundation of healt...

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